BAICA
Contact us
About

Independent, nonprofit, built in the Baltics.

BAICA (Baltic AI Commerce Association) is a Latvian-registered nonprofit association helping commerce businesses understand and adopt AI responsibly. We publish research, build open playbooks, and run events across the Baltics and Europe.

Legal form

Latvian nonprofit association (biedrība)

Registration

Reg. No. 40008360763

SEPA Creditor ID: LV83ZZZ40008360763

Mission

To help commerce businesses in the Baltics and Europe adopt AI in ways that are practical, responsible, and evidence-based. We exist to close the gap between vendor hype and what teams can actually ship, and to make that guidance available to anyone in the industry without paywalls.

What we do

  • Publish independent research on AI adoption in commerce, including an annual flagship report.
  • Maintain a free Knowledge Hub of guides, checklists, and playbooks.
  • Run an Open Case Library documenting real deployments with real numbers.
  • Host meetups, workshops, and conferences across Riga, Tallinn, Vilnius, and online.
  • Support students, early-career professionals, and SMEs entering AI-driven commerce.

Governance and independence

BAICA is governed by a Board elected by its members. Vendor-neutrality is built into our statutes: no single commercial vendor controls the research agenda, and all published research is released under open licences. Our first Annual Report covering activities and finances will be published in Q1 2027. The association is funded by membership contributions and partner support; it has no commercial revenue.

Board

BAICA is governed by a three-member Board elected by the association's members.

  • Glebs Vrevskis - Co-founder and Board Member. Commerce growth executive with 15+ years in eCommerce, leads the association's research and events agenda.
  • Antons Sapriko - Co-founder and Board Member. Entrepreneur with two decades building commerce technology companies in the Baltics, leads partnerships and funding.
  • Aigars Pavlovics - Co-founder and Board Member. Commerce account and client strategy leader, leads the membership programme and the Open Case Library.

Board members serve in a personal capacity. The association's vendor-neutrality rules apply to all Board decisions on research and publications.

Founding

BAICA was founded in 2026 by a group of Baltic commerce operators, researchers, and educators who wanted a permanent, independent home for AI-in-commerce knowledge in the region. The association received early operational support from industry partners; that support does not grant any editorial control over research or events.

Get involved

Individuals and organisations that share the association's purpose can apply for membership, contribute to our research, or get in touch directly.