BAICA, Baltic AI Commerce Association
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Helping commerce businesses understand and adopt AI responsibly.

A nonprofit association from the Baltics. We publish research, build free playbooks, and run events for retailers, brands, agencies, students, and public institutions in the Baltics and across Europe.

Read the EU AI Act checklistTake the 2026 survey
Glebs Vrevskis, Co-founder of BAICA
Glebs Vrevskis
Co-founder of BAICA

AI is moving from pilot projects to operational reality in commerce. The teams adopting it well are pulling ahead. The rest are spending money on tools they cannot evaluate. BAICA exists to close that gap, with evidence, practical guidance, and events anyone serious about commerce in the Baltics or Europe can join.

About

The gap we are closing

Every retailer, brand, and commerce team is hearing the same five questions a week.

  • 01Which AI tools are real and which are demos?
  • 02Where do we start without breaking what already works?
  • 03How do we use AI without losing customer trust or legal cover?
  • 04Are our competitors actually shipping this, or just talking about it?
  • 05What do we tell our board?

BAICA was set up to answer those questions with research and practical resources, not with vendor decks. We are a Latvian-registered nonprofit association working across the Baltics and the wider European commerce community.

What we do

Six programs, all open, all free for the industry to use.

/ 01

Industry Research

The first independent Baltic-wide survey of how commerce teams actually use AI, published free.

Learn more
/ 02

Knowledge Hub

Four free, plain-language guides for the questions commerce teams meet first.

Learn more
/ 03

Open Case Library

Documented AI implementations in Baltic and European commerce, compiled from cited public sources.

Learn more
/ 04

Events

Free in-person meetups, online workshops, and research webinars. Next: Riga, 27 July 2026.

Learn more
/ 05

Responsible AI Guidance

Plain-English help with the EU AI Act, GDPR, and vendor due diligence for commerce.

Learn more
/ 06

Student Programs

Guest lectures, thesis data, and volunteer roles with Baltic universities.

Learn more
See all six programmes
Current initiatives

Research and resources, in motion

ComplianceEU AI Act

EU AI Act guidance for commerce teams

BAICA helps Baltic commerce businesses identify every compliance gap in their AI systems and fix them at the code level. One partner, from audit to implementation.

Why it matters

The world's first comprehensive AI law. Applies to any company placing AI on the EU market, including non-EU vendors.

The risk

Fines up to €35M or 7% of global annual turnover, higher than GDPR. Plus product removal from the EU market.

Who's affected

Recommender systems, search ranking, chatbots, dynamic pricing, fraud detection, content moderation. Most commerce stacks qualify.

What's required

AI system inventory, risk classification, transparency notices, human oversight, technical documentation and post-market monitoring.

0days left to comply with the EU AI Act

Full high-risk AI obligations enforce on August 2, 2026

Read the EU AI Act checklist
ResearchFlagship 2026

State of AI in Commerce in the Baltics, 2026

A region-wide research study on how commerce businesses in the Baltics and Europe are actually adopting AI. Anonymised participation. Open benchmarks. Free for the industry.

Closes

Oct 2026

Released

Q4 2026

We'll email you the full report the moment it's published. No spam.

Events

Where we meet in person.

Four formats, all open to non-members.

Next: Baltics AI Meetup #1, Riga, July 29, 2026

In-person meetup

Baltics AI Meetups

Evening gatherings in Baltic capitals — practitioner talks and Q&A.

Online

Online workshops

Practical 90-minute working sessions built around our published guides.

Research

Research webinars

Live presentations of BAICA's studies with open Q&A.

Students

Student sessions

Career-focused introductions and thesis collaborations with Baltic universities.

See all events
Latest updates

What we're publishing this month.

All news →

22 July 2026

EU AI Act enforcement begins 2 August: what commerce teams must do now

On 2 August the EU AI Act reaches full enforcement. Four obligations deserve attention this week.

Read

15 July 2026

Announcing Baltics AI Meetup #1 — Riga, 27 July

BAICA's first public event is on 27 July in Riga — a free day of practical AI sessions for Baltic commerce teams.

Read

10 July 2026

The 2026 State of AI in Baltic Commerce survey is open

Our flagship research study for 2026 is collecting responses — the first independent study of its kind in the region.

Read
Audience

Who we serve.

01

Retailers and brands building their AI roadmap or evaluating their first agentic workflows

02

eCommerce teams and digital leaders under pressure to show AI results to their boards

03

Agencies and technology providers who need shared standards and benchmarks to operate against

04

Universities and students preparing the next generation to work in AI-driven commerce

05

Public institutions shaping AI policy, education, and innovation funding across the Baltics and Europe

Built with the industry, for the industry.

How we work

Five values that govern everything we publish.

01

Practical

Every output should help someone ship something next week, not give them a theory to admire.

02

Open

Research, materials, and case studies are free for the industry. No paywalls on the things that should be public.

03

Responsible

We promote safe, ethical, evidence-based AI adoption. We name the things that go wrong, not only the things that go right.

04

Independent

Vendor-neutrality is built into our governance, not just claimed in our copy.

05

Collaborative

Built with businesses, universities, students, and public institutions together. None of those groups alone can solve this.

BAICA community gathering
Membership

Join the community — free during 2026.

BAICA membership is open to individuals and organisations across the Baltics and Europe. It is free during our founding year, and applications are reviewed by the Board within 10 working days.

Individual membership

For professionals, researchers, educators, and students working in commerce, retail, or AI.

  • Early access to research
  • Member sessions and working groups
  • Event priority
Apply for individual membership

Organisational membership

For retailers, brands, agencies, universities, and public institutions. Covers your whole team.

  • Case Library contribution
  • Working group seats
  • Student programme partnership
Apply for organisational membership
Stay informed

One email a month. Nothing else.

Research releases, event invitations, and new open resources as we publish them.